Saturday, September 4, 2010

Project: on Organizing a Marketing Forum

Word of Caution.
For those who are yet to take Markma class in AGSB. Please note that Friday MARKMA class is the designated organizer of the Marketing Forum.

Fortunate or Unfortunate?

Personally, this news was a breath of fresh air. For one, instead of having class on a Friday, I get to be in a forum and just listen. The best part is that they serve food after the forum for free! (*Incentive*). Second, this was a class effort, so it would be more or less easier to organize since we were around 30 in the class. The downside is that we have to organize this with a time frame of.... (drum roll please) 2 weeks! We tried to extend it to 3 weeks but this would just make the agony longer as some would put it.
I tagged along with Mark Lee in getting the list of students in the AGSB and communicating this event to other Friday classes. Good thing Mark is part of the student council :) hehe

Inception Learnings

In Life, it doesn't matter who you are or what you do or how much money you make a month, what matters is how you have positively affected other people's life and how you were able to make a difference in the quality and value of life for these individuals. (Be it Family, Friends, Parents, Neighbors, Students, Employees, etc.)

A typical friday night learning? NOT.

Last August 27, our marketing class organized a marketing forum called, "Inception: Bringing Ideas to Life".
(check out: http://inceptionmarketingforum.blogspot.com)
That night was a memorable night for me as I listened to the two speakers who were presenting. I thought that I'd be listening to the usual business tips and advise on how to be a successful corporate individual. (Typical business/marketing forum, right?) Surprisingly, that was not the case at this forum.

Here were two highly respected and accomplished individuals talking about their passion in extending help to others and knowing one's self. What struck me most was how the speakers know themselves well. (inside-out). Both already knew what they want and what their passion in life is. In one of Prof. Yu's slide, there was a statement which I know I will have a long time before I can completely answer or know.

"I was born to be ___________".

Until now, I still can't answer this and I guess I still am in the process of knowing or searching for the right "word" that would complete this sentence for me. Someday I hope that I can also find that one thing I will be passionate about.

As for Jonah's talk, I learned that when you're passionate about something, the positive results will follow. It's like setting your goals in life. When we set our sights on quantifiable monetary objectives and goals, we might lose our way in the process of obtaining the results to meet our goals. However, if we set our sight towards a cause, a belief, a value, or a principle, there is a strong possibility that the monetary objectives will only fall secondary. which is a good thing, because the primary motivator now becomes the cause that the person believes in.

Thursday, September 2, 2010

Chapter 18: Top 10 Questions

Here are the questions for Chapter 18: Managing Mass Communications.
Most of the Answers were taken from Principles of Marketing, 9th edition (Kotler & Armstrong)